How do I improve my website visibility?

It’s a big question, isn’t it? We spend so much time and energy getting our website to a place where it’s ready to be launched. The only thing is, it doesn’t end there. Your website (and your services) need to be seen!

There are many ways to make this happen. It can involve a larger marketing strategy and it often requires showing up. And like anything, you can take these things on yourself, or you can invest in the right people to help you. Or it can be a bit of both.

It’s important to remember: 

All roads lead to your website. 

It’s your business’ hub of information and it’s the go-to destination before your client signs up with you. 

Some quick tips to getting your website out there:

Google

A solid SEO strategy can make all the difference with your Google rankings. And if your strategy was formulated years ago, it’s probably a good time to get some fresh eyes on it. Look at the keywords your pages are targeting – are they still relevant? Are they still aligned with your services? Have they been implemented on your website in the right ways?

Link building is another way to improve your website visibility. Last year I signed up to Sister Scout’s Hood directory and every so often I get a new client saying that that’s where they first came across my services (and then visited my website). Valuable links like this are worth the investment.

Socials

My biggest tip is not to rely on any one strategy for website visibility. Don’t just rely on Google. There are ways that you can actively reach your ideal clients on social media. Another tip is to only choose the social platforms that resonate with you – that you feel comfortable being active on. For me, it’s Instagram and to a lesser extent, Facebook and LinkedIn. For you, it’s probably different. Some further tips: don’t be too sales-y. Share quality content that your audience will engage with. That way you’re developing trust and credibility over time.

See your social followers as your own community – they want to hear from you, interact with you and when the time is right, they’ll want to buy from you.

Newsletter

You know how I said not to rely on any one platform? It’s true of social media too. You don’t own your social accounts – ultimately the Zuckerberg’s out there own them. And there’s also a lot of noise on socials (not telling you anything new there!). That’s why having a list of subscribers is so valuable. Not only is that list a real asset of your business, it’s also a way to land in your audiences’ inboxes to stay connected with them. Again, you don’t need to be sales-y in order to connect. Offer best practice tips. Write about your latest insights. And every so often, remind them about your services or products. 

And again, see your list as your own community – they want to hear from you, interact with you and when the time is right, they want to buy from you.

Blogs and podcasts

Publishing blogs and/or podcasts can provide never-ending opportunities for content to share. They’re a great vehicle to further demonstrate your experience and skills. They’re a great way to give Google some more content to rank in search results (by incorporating the right keywords). And they’re great to share on socials and with your subscribers.

As you can see, there’s work involved with getting your website to be seen. It’s not a launch-and-forget kind of thing. Map out what feels right for you and your ideal clients. Once you have the core activities in mind, make an effort to do them consistently. Or work with someone to help you achieve this.